Post by account_disabled on Dec 26, 2023 5:14:53 GMT
Quantcast , a global audience intelligence company and leader in consent management, today launched the Quantcast Platform . With the advertising industry in a critical situation, Quantcast's platform makes it possible to balance Internet advertising. This innovative new smart audience platform powered by the company's proprietary AI and machine learning technology, Ara™, allows brands, agencies and publishers to understand and grow their audiences by reaching target audiences at the right time. This platform, working with data from more than 100 million different websites, operates with one of the largest real-time data sets in the world and offers strategic insights into audiences, advertising performance and results at scale. Respecting privacy and with integrated consumer consent, the Quantcast platform allows all companies and entities to evolve and achieve success in a world in which privacy comes first, as well as achieve savings in time, Greater cost efficiencies, deeper insights and extraordinary business results.
As advocates of a free and open Internet, we believe in a level playing field for brands, agencies and publishers and in eliminating the advantages currently held by so-called 'walled gardens'," said Konrad Feldman , co-founder Phone Number List and CEO of Quantcast. “We are bringing together our technology leadership in measurement and insights, programmatic advertising, privacy and consent management into a single, unified, easy-to-use platform to serve the needs of our customers around the world, and for the benefit of a more accessible Internet,” Feldman commented. For her part, Ilaria Zampori , general director of Quantcast in Spain, has stressed that "Given the great interest on the part of brands, which seek to adopt new technologies to reach new audiences, obtain actionable information.
Automate processes and prepare their businesses in this new era, offering them the opportunity to have a tool like Quantcast Platform will allow them to have direct control of their main KPIs.» Ara, AI technology and machine learning, for greater precision and performance The technology developed by Ara allows the creation of unique predictive models that interpret data in real time to provide a better understanding of audience behavior. It analyzes a trillion data points to offer precise information in a highly intuitive, interactive and instant experience. Ara automatically adjusts thousands of parameters to get the best result for each ad. Essentially, Ara allows marketers more time to delve into audience psychographics, analyze campaigns with intuitive visualizations, and experiment with new audiences, creatives, and campaign strategies.
As advocates of a free and open Internet, we believe in a level playing field for brands, agencies and publishers and in eliminating the advantages currently held by so-called 'walled gardens'," said Konrad Feldman , co-founder Phone Number List and CEO of Quantcast. “We are bringing together our technology leadership in measurement and insights, programmatic advertising, privacy and consent management into a single, unified, easy-to-use platform to serve the needs of our customers around the world, and for the benefit of a more accessible Internet,” Feldman commented. For her part, Ilaria Zampori , general director of Quantcast in Spain, has stressed that "Given the great interest on the part of brands, which seek to adopt new technologies to reach new audiences, obtain actionable information.
Automate processes and prepare their businesses in this new era, offering them the opportunity to have a tool like Quantcast Platform will allow them to have direct control of their main KPIs.» Ara, AI technology and machine learning, for greater precision and performance The technology developed by Ara allows the creation of unique predictive models that interpret data in real time to provide a better understanding of audience behavior. It analyzes a trillion data points to offer precise information in a highly intuitive, interactive and instant experience. Ara automatically adjusts thousands of parameters to get the best result for each ad. Essentially, Ara allows marketers more time to delve into audience psychographics, analyze campaigns with intuitive visualizations, and experiment with new audiences, creatives, and campaign strategies.