Post by account_disabled on Feb 18, 2024 5:51:11 GMT
(PSSST! We recently hosted a webinar about webinars, get the recording.) In this post I’m going to give you a really powerful step-by-step formula for marketing webinars using 4 landing pages and 3 emails (no big deal, right?). Of course we don’t stick to this formula religiously. We’re always testing new ideas. As should you. #alwaysbetesting Before you start coming up with topics to cover, you’ll want to get clear on what your goals are. For us, giving our community an opportunity to learn and ask questions in real time was really exciting.
We were also looking to distribute our content in new ways. But the Buy TG Database true objective of our webinars from a marketing perspective was to increase interest in Unbounce and ultimately, increase revenue. The 15 Steps to Killer Webinar Marketing In this (pretty epic) post you will learn how to: Establish a Compelling & Actionable Topic Find & Woo Expert Guests Craft Your Marketing Copy Build (& Test) the “Register for the Webinar” Landing Page Never Miss a Post-Conversion Opportunity Build (& Test) the “Offering” Landing Page Tailor Your Social Marketing Secure Your Audience with the Invite Email Prep Your Guest Send the “Last Chance” Email Host Your Webinar Fine-Tune Your Webinar Recording Build the “Watch the Recording” Landing Page Send the “Follow-Up” Email Convert Your “Register for the Webinar” Landing Page into a “Get The Webinar Recording” Page Before the Event.
Establish a Compelling & Actionable Topic The best way to choose a webinar topic is by gathering feedback. Find out what your customers and potential customers want to learn, then deliver beyond their expectations. Speak to those on the frontlines: your customer support team, community manager or, better yet, your customers. For best conversion results, keep the topic tied to your product or offering. That way, when inspired attendees leave your webinar to carry out the advice they were given, your solution is the first one they’ll think of. 2. Find & Woo Industry Expert Guests Who does your community look up to? Who do they aspire to be like? Wooing a seasoned speaker often involves proving that you can bring them business.
We were also looking to distribute our content in new ways. But the Buy TG Database true objective of our webinars from a marketing perspective was to increase interest in Unbounce and ultimately, increase revenue. The 15 Steps to Killer Webinar Marketing In this (pretty epic) post you will learn how to: Establish a Compelling & Actionable Topic Find & Woo Expert Guests Craft Your Marketing Copy Build (& Test) the “Register for the Webinar” Landing Page Never Miss a Post-Conversion Opportunity Build (& Test) the “Offering” Landing Page Tailor Your Social Marketing Secure Your Audience with the Invite Email Prep Your Guest Send the “Last Chance” Email Host Your Webinar Fine-Tune Your Webinar Recording Build the “Watch the Recording” Landing Page Send the “Follow-Up” Email Convert Your “Register for the Webinar” Landing Page into a “Get The Webinar Recording” Page Before the Event.
Establish a Compelling & Actionable Topic The best way to choose a webinar topic is by gathering feedback. Find out what your customers and potential customers want to learn, then deliver beyond their expectations. Speak to those on the frontlines: your customer support team, community manager or, better yet, your customers. For best conversion results, keep the topic tied to your product or offering. That way, when inspired attendees leave your webinar to carry out the advice they were given, your solution is the first one they’ll think of. 2. Find & Woo Industry Expert Guests Who does your community look up to? Who do they aspire to be like? Wooing a seasoned speaker often involves proving that you can bring them business.