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Post by account_disabled on Oct 26, 2023 5:56:02 GMT
This means that it should be possible to clearly assess whether it has been achieved or not. For example, instead of increasing sales overall, a better goal would be to increase X percent over a specific period of time. Another important aspect is adapting the goal to the target group. What will be a priority for one group of customers may turn out to be less important for another. The campaign goal should also align with your overall business strategy . It must support the organization's main goals and have the potential to bring tangible benefits, such as increasing phone number list sales, increasing brand awareness or acquiring new customers. Audience segmentation It is important to know your target group well and adapt your content to their needs, interests and behaviors. Mailing list segmentation is a key tool in personalization. It allows you to group recipients according to various criteria, such as preferences, location or purchase history. This allows you to provide them with content tailored to their expectations. In segmentation, we can distinguish three types of data: Declarative data – information that recipients voluntarily provide, such as age, gender, place of residence, interests or preferences.
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