Post by account_disabled on Dec 3, 2023 10:22:08 GMT
In summary, client a single question: "On a scale of 0 to 10, how much would you tell X (X being the company as a whole or a specific product/service) to a friend or colleague?" According to the answer, the person is classified as: • 0 to 6: Detractor • 7 and 8: Passive • 9 and 10: Promoter Customers who answer 9 or 10 are exactly the ones you are looking for! They made it clear that they are satisfied with your company and they don't mind saying it out there. Of course, you can do other types of research. Mobile apps, for example, expect you to use some features a certain number of times to send a message requesting a review. Anyway, asking is a good idea.
Now, as I said, you can also expect it to manifest by free and Phone Number List spontaneous will. In this case, it is up to you to take into account the various interaction channels in which your customers can express themselves. The objective of marketing with evangelization Remember when I said in the adoption phase that it would be great if the company where you bought the cooking pasta sent you some interesting recipes made by other people who also consume (literally) the same brand as you? So, it is in this phase that the company discovers who these other people are in order to use all the potential they have. Your goal here is not only to make your customer's voice heard, but also to create opportunities for them to share their positive experiences. Therefore: Reward! Show your customers that they are important to you and encourage behavior by sending them gifts at opportune times, such as: • Special dates anniversary, contract renewal, etc.
When it demonstrates significant engagement with your product or even the company itself; • When the client performs something for the company (such as achieving a specific result, for example) Encourage comments and testimonials As I said before, people tend to trust what your clients say more than your own company. So having your backup voice is very important. Take advantage of your customers' engagement to: • generate testimonials; • comments in specialized places; • success stories; • generate your own content.
Now, as I said, you can also expect it to manifest by free and Phone Number List spontaneous will. In this case, it is up to you to take into account the various interaction channels in which your customers can express themselves. The objective of marketing with evangelization Remember when I said in the adoption phase that it would be great if the company where you bought the cooking pasta sent you some interesting recipes made by other people who also consume (literally) the same brand as you? So, it is in this phase that the company discovers who these other people are in order to use all the potential they have. Your goal here is not only to make your customer's voice heard, but also to create opportunities for them to share their positive experiences. Therefore: Reward! Show your customers that they are important to you and encourage behavior by sending them gifts at opportune times, such as: • Special dates anniversary, contract renewal, etc.
When it demonstrates significant engagement with your product or even the company itself; • When the client performs something for the company (such as achieving a specific result, for example) Encourage comments and testimonials As I said before, people tend to trust what your clients say more than your own company. So having your backup voice is very important. Take advantage of your customers' engagement to: • generate testimonials; • comments in specialized places; • success stories; • generate your own content.