Post by account_disabled on Dec 20, 2023 6:27:20 GMT
I was particularly looking forward to this conference. After all, the first Czech conference dedicated to performance advertising on Facebook - I couldn't miss it. Interesting speakers on the program. Specialists from agencies, marketing directors and there were also representatives directly from Facebook and ROI Hunter. Come read what #nfday2018 was all about. image The future has already arrived: Can you keep up? The series of presentations was started by Karel Tlusťák , head of the Business Factory and ROI Hunter companies, who described Facebook as the largest CRM in the world. Not to point to the current data breach debate, but to highlight what a powerful tool we have to find a new customer.
He said that: “Facebook C Level Executive List tracks up to 2 million behavioral signals for each user. Some speculate that even more.” We will use this especially when creating lookalike audiences or when setting optimization on oCPM, where Facebook uses these signals for learning algorithms that subsequently help advertisers achieve better results… According to Karel, the future of FB advertising lies in the connection of the online and offline worlds (Store visits) and dynamic and personalized advertisements. We had the opportunity to see a sample of the ad, where even individual elements in the visual can be dynamic. image Creative as the main pillar of the campaign The second person on stage was Pavel Tekel from Facebook, who is in charge of agencies in the CEE region.
He talked about creative - the basic pillar of campaigns. The relationship between the attractiveness of the creative and the success of the campaign is clear - directly proportional. However, the content must be tailored to this platform, you can't just "flip" a TV spot on FB. The specifics of Facebook advertising are also determined by the use of smartphones. 90% of the time spent on Facebook is from mobiles , so we are increasingly working with square and vertical creative that fits better on mobile screens. Pavel's presentation did not lack the opposite of the basic rules for creating videos: a) capture attention quickly, b) the video must work even without sound, c) play more, d) place the main message/brand smartly... According to Pavel, there will be a lot of talk in 2018 o Stories, which is still not used by so many advertisers, but the potential here is huge.
He said that: “Facebook C Level Executive List tracks up to 2 million behavioral signals for each user. Some speculate that even more.” We will use this especially when creating lookalike audiences or when setting optimization on oCPM, where Facebook uses these signals for learning algorithms that subsequently help advertisers achieve better results… According to Karel, the future of FB advertising lies in the connection of the online and offline worlds (Store visits) and dynamic and personalized advertisements. We had the opportunity to see a sample of the ad, where even individual elements in the visual can be dynamic. image Creative as the main pillar of the campaign The second person on stage was Pavel Tekel from Facebook, who is in charge of agencies in the CEE region.
He talked about creative - the basic pillar of campaigns. The relationship between the attractiveness of the creative and the success of the campaign is clear - directly proportional. However, the content must be tailored to this platform, you can't just "flip" a TV spot on FB. The specifics of Facebook advertising are also determined by the use of smartphones. 90% of the time spent on Facebook is from mobiles , so we are increasingly working with square and vertical creative that fits better on mobile screens. Pavel's presentation did not lack the opposite of the basic rules for creating videos: a) capture attention quickly, b) the video must work even without sound, c) play more, d) place the main message/brand smartly... According to Pavel, there will be a lot of talk in 2018 o Stories, which is still not used by so many advertisers, but the potential here is huge.